Melissa Hayes
I completed a master's degree in Professional and Technical Communication at the New Jersey Institute of Technology in December 2020. Below is sample work completed for this program.
Communication Media Design (Fall 2020)
My final project focused on marketing the Morris Canal Greenway, a patchwork of small trails across northern New Jersey, with a goal of creating a 111-mile contiguous trail network.
Independent Study (Fall 2020)
For this course I analyzed New Jersey's fatal crash data, researched best practices in behavior change campaigns and reviewed other pedestrian safety initiatives to develop a revised marketing strategy for the Street Smart NJ campaign.
Internet Marketing Strategy (Spring 2020)
Legal and Ethical Issues (Spring 2020)
This course explored the legal and ethical responsibilities of managers.
Theory and Practice of Social Media (Fall 2019)
Elements of Visual Design (Fall 2019)
This course focused on different design types, including infographics and advertisements, as well as as designing for accessibility.
Advanced Information Design (Spring 2019)
Developing units of instruction on making artisan bread at home.
Identity, Technology and Communication (Spring 2019)
Researched the relationship between partisanship, analytical thinking and the spread of fake news.